Cult grocer Erewhon dips its toe into footwear with a new collaboration with UGG.
Image courtesy of Erewhon.
Erewhon has long been a staple of California kitchens and For You pages all over the world. Now, the high-end supermarket known for its celebrity smoothie collaborations and health-conscious hot plates is dipping its toes into footwear with UGG. The new drop follows a run of recent fashion collaborations with Cactus Plant Flea Market, Casablanca, and, most famously, Balenciaga, who released a charcoal juice and a buzzy capsule athleisure collection last December to commemorate its fashion show in LA.
Image courtesy of UGG.
This week the Los Angeles grocer debuts a cold-pressed drink to celebrate the restock of UGG’s platform mule, Tazz, along with a new pale mustard-seed colorway. Erewhon’s accompanying tonic matches the sandy hue of the shoe and contains organic bananas, peanut butter, maple, tahini, lucuma, and collagen. In addition, Erewhon customers and UGG-lovers alike can enter to win a limited-edition pair embellished with palm trees by celebrity tattoo artist JonBoy, most known for his tiny tattoos. Celebrity, luxury, and comfort all in one: It doesn’t get more Erewhon than this.
The Erewhon x UGG tonic is available to order through Erewhon’s website and mobile app.
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